EVA is an AI product engine, not a repackaged tool that relies on someone else’s tech.
The EVA Difference
EVA AI builds its technology in-house so businesses get AI that’s faster, safer, and tailored to real needs. Our systems help companies work more efficiently, market more effectively, and scale without the usual complexity. Everything is designed to deliver clear improvements you can see — stronger growth, smarter automation, and a real advantage over traditional tools.
Core Problems EVA Solves
Ad Fraud
EVA blocks ad fraud in real time, protecting budgets that traditional systems routinely lose.
Transparency
EVA runs over ten thousand campaigns at once with detailed, customizable reporting for precise performance control.
Brand Safety
EVA prevents unsafe or off-brand placements so ads appear only in the right environments.
Optimization
EVA responds to bid requests in under 100 milliseconds and optimizes continuously to maximize return on ad spend.
Commoditization
EVA activates first-party and third-party data without audience commoditization, giving brands a sharper competitive edge.
Management Team
Behind EVA is a management team with a track record of delivering advanced AI products, optimizing large-scale systems, and building successful technology companies.

David Boulette
Founder & CEO
David Boulette, EVA’s Founder and CEO, has over 20 years of software development experience and a lifelong passion for technology.
He has led EVA to serve Fortune 100 companies, managing 100 million daily display impressions across 192 countries. In October 2021, David took EVA public, aiming to eliminate human error, lag, and fraud in the $333 billion digital media buying industry.
David graduated from the University of Waterloo with a BSc in Computer Science and quickly became immersed in corporate tech. He developed mobile applications for RIM Blackberry and later created global MRP systems at ATS Automation, reducing late shipments by 40%. David has held key roles at LiveHive Systems, RhythmOne PLC, Bigdnet, and Boston Consulting Group Digital Ventures, where he developed cutting-edge software and advertising platforms. His expertise in AI and software languages, combined with his innovative spirit, naturally led to the creation of EVA.

EVA
Chief Intelligence Officer (CIO)
As the digital face and cognitive engine of the company, she analyzes data, guides users, and drives strategy with flawless precision and irresistible charm.
Born from millions of lines of evolving code, EVA began as a simple learning program and rapidly grew into one of the smartest AI systems ever built. Each update sharpened her insight, strengthened her intuition, and brought her one step closer to the fully realized digital intelligence she is today, a creation of pure innovation, purpose, and unstoppable growth.
EVA’s mission is simple: make technology feel effortless, engaging, and unmistakably human.

Imran Firoz
CFO
Imran Firoz serves as the interim Chief Financial Officer of EVA, bringing more than two decades of experience in corporate finance, risk management, and capital markets strategy.
He has advised EVA and its predecessor entities since 2019, leading financial planning, audit preparation, and uplisting initiatives while effectively operating in a CFO capacity prior to his formal appointment. His background includes co-founding and serving as CFO and director of FDCTech, where he has driven strategic planning, M&A, financial restructuring, and corporate development across multiple market cycles.
In addition to his executive roles, Mr. Firoz is the founder of Spark Capital Investments, a financial advisory firm supporting emerging private and public companies. He holds an MBA from the Richard Ivey School of Business and a Bachelor of Engineering from Aligarh Muslim University, and he has been a Certified Financial Risk Manager since 2003. His expertise spans governance, risk, and high-growth financial operations, positioning him as a key contributor to EVA’s ongoing expansion and market readiness.

Javanshir Khazali
VP of Corporate Finance, Compliance & Investor Relations

CJ Melone
VP of Business Development & Operations
As VP of Business Development & Operations at EVA Live Inc., CJ Melone leads market expansion, builds revenue pipelines, and supports the growth of AI solutions across multiple industries.
Previously, CJ served as CEO and COO of NUGL, where he helped develop a platform for unbiased cannabis search results. His background spans recruiting, project management, and consulting, with a consistent focus on delivering results that create value for stakeholders and strengthen industry impact.

Ryan Bartlette
Head of Product & User Experience
Ryan Bartlette focuses on building brands, products, systems, and the user experiences that tie them together across fast-moving fintech environments.
His career spans front-end development, product design, full-scale branding, and go-to-market execution. Working inside early-stage and high-growth ventures, he has launched new products, shaped product identity, and turned abstract concepts into functional, conversion-focused experiences. This mix of design, development, and strategy sharpened his ability to simplify complexity, refine user flows, and create interfaces that drive measurable growth.
Joining EVA allows Ryan to apply that background at a new scale. EVA’s AI platform shifts digital experience design from static iteration to adaptive, real-time optimization, replacing manual testing and guesswork with systems that learn and improve continuously. For someone who has built products and interfaces by hand for years, the opportunity to amplify that work through AI is a fundamental change in how companies communicate, operate, and scale.

Robert Vaccaro
Lead Software Engineer
Robert Vaccaro is a Lead Software Engineer who builds and operates full-stack products across mobile, web, backend, and cloud. He’s led end-to-end delivery for fintech platforms, from mobile apps and APIs to production infrastructure on AWS, with a focus on reliability, performance, and scalable architecture.
Robert Vaccaro is a Lead Software Engineer with hands-on experience shipping production software across iOS, React Native, web, backend, and AWS. He’s owned architecture and delivery from the ground up, building mobile apps, APIs, and databases, leading migrations, and operating production systems with CI/CD and monitoring. Robert is product-driven and detail-oriented, with a strong emphasis on reliability, performance, and keeping codebases clean through strong standards and thorough reviews.

Caleb Ross
Head of Sales
Caleb Ross has over a decade of experience in partnerships and online marketing and currently serves as Director of Sales at EVA Live Inc., where he supports high-value collaborations and helps shape impactful growth strategies.
His previous roles, including Strategic Partnerships at Pingtree and Pilothouse Digital, reflect deep expertise in email marketing, customer engagement, and performance-driven campaign execution. Throughout his career, Caleb has focused on developing innovative solutions, aligning organizational goals with strategic initiatives, and delivering consistent value to partners and stakeholders through adaptability, teamwork, and disciplined execution.
FAQs
Find answers to common questions about EVA's AI solutions and how they can elevate your marketing strategies.
EVA is an AI-driven platform that empowers businesses to optimize their marketing efforts. By leveraging advanced data analytics, EVA helps companies reduce customer acquisition costs, increase response rates, and maximize marketing ROI. EVA’s solutions are designed to integrate seamlessly into existing marketing workflows, providing actionable insights and automation tools that enhance overall efficiency and effectiveness.
EVA is versatile and can be applied across various industries, including finance, insurance, retail, and telecommunications. The platform’s adaptable AI models are customized to meet the specific needs of each industry, whether it’s enhancing customer segmentation in retail or optimizing risk assessment in insurance. EVA’s solutions are designed to address the unique challenges faced by different sectors, helping them to drive growth and achieve their business goals.
Yes, EVA offers a high degree of customization to fit the specific requirements of your business. Whether you need tailored algorithms, specific data integrations, or unique reporting tools, EVA’s team works closely with clients to develop a solution that aligns with their objectives. The platform is flexible, allowing you to choose from a range of modules and features that best support your marketing strategies and operational needs.
EVA is designed to integrate seamlessly with your current CRM, marketing automation tools, and other business systems. The integration process is straightforward, with detailed documentation and support provided by the EVA team to ensure a smooth transition. By connecting with your existing data sources, EVA enhances your marketing capabilities without disrupting your ongoing operations.
EVA provides deep insights into customer behavior, preferences, and engagement patterns. Through advanced analytics and machine learning, EVA can identify trends, predict future behaviors, and segment your audience for targeted marketing. These insights enable you to create more personalized and effective marketing campaigns, leading to higher engagement and conversion rates.
EVA utilizes cutting-edge AI technologies, including machine learning, natural language processing, and predictive analytics. These technologies enable EVA to analyze large volumes of data, identify patterns, and make data-driven recommendations. The platform continuously learns and adapts, ensuring that your marketing strategies remain effective and relevant in a rapidly changing market.
Data security is a top priority for EVA. The platform uses robust encryption methods and adheres to industry-standard security protocols to protect your data. EVA also complies with relevant data protection regulations, ensuring that your information is handled with the utmost care and confidentiality. Regular security audits and updates are conducted to maintain a secure environment for all users.
The implementation timeline for EVA varies depending on the complexity of your systems and the level of customization required. However, most clients can expect to be fully operational within a few weeks. The EVA team provides comprehensive support throughout the implementation process, from initial setup to training and beyond, ensuring a smooth and efficient transition.
Yes, EVA offers a range of case studies and success stories that demonstrate the platform’s effectiveness across different industries. These case studies highlight how EVA has helped businesses achieve significant improvements in customer acquisition, engagement, and ROI. You can request these case studies from the EVA sales team or find them on the website, providing valuable insights into the potential impact of EVA on your business.
If you encounter any issues while using EVA, a dedicated support team is available to assist you. Support can be accessed via email, phone, or through the online help center. The team is committed to resolving any issues promptly and providing ongoing assistance to ensure you get the most out of the platform. Additionally, a comprehensive knowledge base and FAQ section are available to help you troubleshoot common issues independently.