EVA is a complete AI platform, not just a machine learning feature added to an older system.
EVA was founded in 2015 in Los Angeles, California, and is now active in over 192 countries.
As EVA enters her ninth year of operations, she has grown from a start-up in Los Angeles to an international powerhouse of the digital advertising world. She covers over 192 countries, processing 29 billion US searches per month and over 11 billion local searches.
EVA is designed to scale to meet the needs of each client, currently managing over 100 million display impressions and 90 million opt-in emails daily. Each campaign is continuously optimized based on consumer interactions. EVA has become a leading partner for major publishers worldwide, with seamless ad management through integrations with Google, Facebook, and Amazon. Our relationships with over 20,000 private publishers extend our reach across North America, Europe, and Latin America, covering about 20% of the internet.
As a true AI technology company, EVA is built on a cutting-edge tech stack using Java and designed with a micro-service architecture. Partnering with AWS allows us to scale efficiently, keeping our system stable and reducing costs, which benefits our clients. Our cloud infrastructure supports over 25,000 CPU cores in multiple data centers. EVA serves 40 of Fortune’s top 100 companies, 70 of Advertising Age’s leading national advertisers, and thousands of local and national ad agencies, providing a single, managed platform for all forms of digital ads across all devices and channels.
EVA was born
countries covered by EVA's platform
clients are top 100 national advertisers
EVA's Comprehensive Solutions and Capabilities
EVA features cutting-edge technology, utilizing the latest programming languages and concepts to push the limits of current neural networks. Our Data Management Platform (DMP) enables marketers to seamlessly onboard and match first and third-party data, segment and activate data in real-time, without loss, across all channels.
Our platform covers every channel, including search, display, video/CTV, mobile, native, and in-game consoles. EVA tracks audiences across all devices, from laptops and tablets to phones and gaming consoles. We offer comprehensive reporting and actionable insights, with custom reports available to meet any client needs.
With integration into major exchanges and custom publishers, EVA reaches 99% of the internet. We ensure full transparency, making every dollar of ad spend completely viewable and trackable. EVA provides full-service support with expert media management, allowing clients to focus on their business. Our connected TV capabilities cover every available CTV channel, and we optimize purely based on return on ad spend, not to increase publisher profits.
EVA tackles five key issues.
Ad Fraud
EVA’s Fraud Fence algorithm and logic prevents ad fraud, potentially saving advertisers more than a quarter of their budget. It detects suspicious activity, offering peace of mind and safeguarding advertising investments from fraudsters.
Transparency
EVA simultaneously runs over 10,000 campaigns for advertisers with highly diverse goals, delivering reporting down to granular details and providing custom reports. This efficiency allows for precise targeting, ensuring optimal campaign performance across all channels.
Brand Safety
EVA’s Fraud Fence also protects brands from improper placement of ads, ensuring your brand message reaches the right audience and environment. This precision prevents negative associations, safeguarding your brand’s reputation and maximizing its impact in the market.
Optimization
EVA responds to bid requests within 100 milliseconds, handling 300,000 bid requests a second. She is continuously and autonomously optimizing to deliver superior return on ad spend, ensuring advertisers get the best results with efficient resource use.
Commoditization
Brands with unique first-party data struggle to utilize it within a standard DSP. Programmatic has led to audience commoditization. EVA integrates first and third-party data, using AI for deeper insights, creating unbeatable campaign results.
Bringing honesty to advertising, especially in media buying.
“Half the money I spend on advertising is wasted. The trouble is I don’t know which half.”
- John Wanamaker (1838 - 1922)
Digital media buying today faces challenges like ad fraud, lack of transparency, and inefficiencies. EVA aims to solve these problems by using Artificial Intelligence to make the media buying process more truthful, transparent, and efficient. By better understanding consumer data and eliminating ad fraud and human error, EVA delivers a superior return on ad spend and upholds honesty in advertising.
We maintain a zero-tolerance policy for ad fraud and support brand safety, viewability standards, and transparency in the supply chain and data. Third-party verification and measurement are also key aspects of our approach. By prioritizing honesty, speed, and efficiency, EVA enhances the experience for everyone involved.
