FraudFence is a native AI ad antifraud platform that stops fraud in real time, unlike platforms limited to static rules.
FraudFence's Comprehensive Solutions and Capabilities
FraudFence is a purpose-built AI ad antifraud platform designed to detect, block, and eliminate invalid traffic across the entire digital advertising ecosystem. Using advanced AI models and real-time behavioral analysis, FraudFence identifies fraud patterns that rule-based systems miss, stopping waste before it impacts performance.
FraudFence operates across all major channels including search, display, video, CTV, mobile, native, and in-app environments. It monitors traffic across devices in real time, analyzes engagement signals, and delivers clear, actionable reporting that shows exactly where fraud is occurring and how much spend is being protected.
With direct integrations into major exchanges, networks, and publishers, FraudFence provides broad coverage and full transparency. Every impression, click, and interaction is analyzed and verified, ensuring ad spend reaches real users, not bots. FraudFence protects budgets, improves ROAS, and gives advertisers confidence that performance metrics reflect genuine demand, not artificial inflation.
EVA tackles five key issues.
Ad Fraud
EVA’s Fraud Fence algorithm and logic prevents ad fraud, potentially saving advertisers more than a quarter of their budget. It detects suspicious activity, offering peace of mind and safeguarding advertising investments from fraudsters.
Transparency
NeuroServe simultaneously runs over 10,000 campaigns for advertisers with highly diverse goals, delivering reporting down to granular details and providing custom reports. This efficiency allows for precise targeting, ensuring optimal campaign performance across all channels.
Brand Safety
EVA’s Fraud Fence also protects brands from improper placement of ads, ensuring your brand message reaches the right audience and environment. This precision prevents negative associations, safeguarding your brand’s reputation and maximizing its impact in the market.
Optimization
EVA responds to bid requests within 100 milliseconds, handling 300,000 bid requests a second. She is continuously and autonomously optimizing to deliver superior return on ad spend, ensuring advertisers get the best results with efficient resource use.
Commoditization
Brands with unique first-party data struggle to utilize it within a standard DSP. Programmatic has led to audience commoditization. EVA integrates first and third-party data, using AI for deeper insights, creating unbeatable campaign results.
Bringing honesty and accountability to digital advertising by eliminating ad fraud at the source.
“Half the money I spend on advertising is wasted. The trouble is I don’t know which half.”
- John Wanamaker (1838 - 1922)
Digital advertising is plagued by fraud, wasted spend, and unreliable performance data. FraudFence exists to eliminate these problems by using AI to identify and stop invalid traffic in real time, restoring accuracy, transparency, and trust to digital media.
FraudFence enforces a zero-tolerance policy for ad fraud while supporting brand safety, viewability, and full supply-chain transparency. Every impression and click is continuously analyzed and verified, with third-party measurement supported where required. By removing fraudulent activity at the source, FraudFence protects budgets, improves true ROAS, and ensures performance reflects real human engagement, not artificial inflation.
