NeuroServe is a complete AI ad platform, not just a machine learning feature added to an older system.
NeuroServe's Comprehensive Solutions and Capabilities
NeuroServe features cutting-edge technology, utilizing the latest programming languages and concepts to push the limits of current neural networks. Our Data Management Platform (DMP) enables marketers to seamlessly onboard and match first and third-party data, segment and activate data in real-time, without loss, across all channels.
Our platform covers every channel, including search, display, video/CTV, mobile, native, and in-game consoles. NeuroServe tracks audiences across all devices, from laptops and tablets to phones and gaming consoles. We offer comprehensive reporting and actionable insights, with custom reports available to meet any client needs.
With integration into major exchanges and custom publishers, NeuroServe reaches 99% of the internet. We ensure full transparency, making every dollar of ad spend completely viewable and trackable. NeuroServe provides full-service support with expert media management, allowing clients to focus on their business. Our connected TV capabilities cover every available CTV channel, and we optimize purely based on return on ad spend, not to increase publisher profits.
EVA tackles five key issues.
Ad Fraud
EVA’s Fraud Fence algorithm and logic prevents ad fraud, potentially saving advertisers more than a quarter of their budget. It detects suspicious activity, offering peace of mind and safeguarding advertising investments from fraudsters.
Transparency
NeuroServe simultaneously runs over 10,000 campaigns for advertisers with highly diverse goals, delivering reporting down to granular details and providing custom reports. This efficiency allows for precise targeting, ensuring optimal campaign performance across all channels.
Brand Safety
EVA’s Fraud Fence also protects brands from improper placement of ads, ensuring your brand message reaches the right audience and environment. This precision prevents negative associations, safeguarding your brand’s reputation and maximizing its impact in the market.
Optimization
EVA responds to bid requests within 100 milliseconds, handling 300,000 bid requests a second. She is continuously and autonomously optimizing to deliver superior return on ad spend, ensuring advertisers get the best results with efficient resource use.
Commoditization
Brands with unique first-party data struggle to utilize it within a standard DSP. Programmatic has led to audience commoditization. EVA integrates first and third-party data, using AI for deeper insights, creating unbeatable campaign results.
Bringing honesty to advertising, especially in media buying.
“Half the money I spend on advertising is wasted. The trouble is I don’t know which half.”
- John Wanamaker (1838 - 1922)
Digital media buying today faces challenges like ad fraud, lack of transparency, and inefficiencies. NeuroServe aims to solve these problems by using Artificial Intelligence to make the media buying process more truthful, transparent, and efficient. By better understanding consumer data and eliminating ad fraud and human error, NeuroServe delivers a superior return on ad spend and upholds honesty in advertising.
We maintain a zero-tolerance policy for ad fraud and support brand safety, viewability standards, and transparency in the supply chain and data. Third-party verification and measurement are also key aspects of our approach. By prioritizing honesty, speed, and efficiency, NeuroServe enhances the experience for everyone involved.
