Eva's AI platform is ideally suited for advertising arbitrage. What is advertising arbitrage?
Advertising arbitrage refers to a strategy where an individual or company buys advertising at one price and simultaneously sells advertising or earns revenue from advertising at a higher price, thereby making a profit from the difference. The concept is similar to financial arbitrage, where a trader exploits price differences in different markets for the same asset.
In the context of advertising, this typically involves:
1. Purchasing low-cost ad space: The arbitrageur buys advertising space on platforms such as Google Ads, Facebook Ads, or other digital media platforms at a relatively low cost.
2. Generating revenue from higher-priced ads: The purchased ads direct users to a website or platform where different, often more expensive, ads are displayed. These might be ads from a network that pays out based on clicks (CPC) or impressions (CPM). The idea is that the revenue generated from these ads will exceed the cost of the original ad purchase.
3. Optimization: Successful advertising arbitrage involves careful selection and targeting of ads, as well as continuous optimization of both the ads bought and the monetization methods used on the destination site to ensure that the revenue exceeds the cost. This is where Eva shines!
Here is a quick video explaining advertising arbitrage in more detail.